Learn how to explore why people like things and how to put these insights to work for your marketing strategy. Stanford Graduate School of Business Associate Professor of Marketing, Jonathan Levav will show us how to understand how customers think and uncover the factors that determine what they will and won’t like.
To capture value from customers, marketers need to understand how they think, and uncover the factors that determine what they will and won’t like. In his presentation Jonathan will explore why people like things, and how to put these insights to work for your marketing strategy.
Tuesday, January 15th
7:00 – 9:00 p.m.
Menlo Park (address provided upon RSVP)
Contact: Kathryn Gorges, MA ’90 at email@example.com
Persuading people to like—and ultimately buy—your brand of product or service is every marketer’s goal. But how do you discover what your customers will like when they may not even know themselves until it happens? Can insights from consumer psychology be used to influence people’s perceptions, to create “liking”—and generate sales?
Jonathan will discuss how to:
· Identify factors that companies can control to influence whether consumers will like their brand
· Understand what happens when consumers grow tired of making choices
· Determine the limits of influence that firms have on their customers’ choices