Winning your subscribers' hearts (and minds, and wallets) in the ever-changing email marketing world - and how to do it ethically. With an average ROI of 4200%, it's no wonder that so many companies choose email as one of their main marketing channels to drive revenue to their businesses.
Most entrepreneurs are hoping to build thriving companies, but the fact is, most will not survive without effective marketing. Marketing PRACTICE for Sustained Business Growth exposes a distinct pattern that leads to business failure time and again, then introduces a unique marketing paradigm that makes effectively marketing a business doable, in sequential, actionable steps. Business Marketing PROCESS, step-by-step, not MBA theory, or entrepreneurs stories (which worked for them, but likely won't for you). Veteran Creative Director, and Stanford marketing educator, Jeri Cafesin, inspired by over two decades marketing Silicon Valley seed startups to Fortune 100s, has developed the RAF Marketing Method, a practical, efficient three-step marketing process for sustained business success.
Join us for this interactive discussion of how to stay in sync with your customers and collaborate with them instead of sell to them, presented by Lilia Shirman, MS ’96, Managing Director at Golden Seeds and tech industry executive. Wednesday, April 2nd 6:45 – 9:00 p.m. Menlo Park Free >>Please [Read more...]