Join us for this interactive discussion of how to stay in sync with your customers and collaborate with them instead of sell to them, presented by Lilia Shirman, MS ’96, Managing Director at Golden Seeds and tech industry executive.
Wednesday, April 2nd
6:45 – 9:00 p.m.
>>Please register online at: http://alumni.stanford.edu/goto/custvalue
Why do you matter to customers? In this interactive workshop, we’ll discuss how to stay in sync with your customers’ perspectives and create tangible, unique, and relevant value propositions that link your product’s features and capabilities to customers’ business goals or personal needs. Most importantly, we’ll practice collaborating with customers instead of selling to them.
Lilia Shirman is a tech industry executive, author, and advisor. As founder and CEO of The Shirman Group, Lilia helps technology innovators figure out why they really matter to their customers. Lilia’s professional experience spans strategic planning, marketing, business development, strategic alliances, and manufacturing and supply chain operations. Lilia is also a Managing Director at Golden Seeds, a nation-wide angel investor network, the author of 42 Rules for Growing Enterprise Revenue, and a Mentor in Stanford University’s Global Entrepreneurial Marketing Program.
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