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Marketing PRACTICE for Sustained Business Growth exposes a distinct pattern that leads to business failure time and again, then introduces a unique marketing paradigm that makes effectively marketing a business doable, in sequential, actionable steps. Business Marketing PROCESS, step-by-step, not MBA theory, or entrepreneurs stories (which worked for them, but likely won’t for you).

Veteran Creative Director, and Stanford marketing educator, Jeri Cafesin, inspired by over two decades marketing Silicon Valley seed startups to Fortune 100s, has developed the RAF Marketing Method, a practical, efficient three-step marketing process for sustained business success.

Marketing PRACTICE for Sustained Business Growth will deliver a clear and specific path to consistently creating digital, print and viral marketing that gets response. Attendees will learn how to set up a solid foundation for marketing their offerings, and branding their business into a sustainable company.

In this presentation you will learn:

  • The three primary points of business failure
  • The RAF Marketing Method to avoid business failure
  • Productization of your product, service, or nonprofit, into a marketable offering of value
  • How to effectively build Brand awareness of your offerings and company
  • Multi-channel marketing for branding and conversion
  • URLs to Productization worksheets, and Q & A


Jeri CafesinJeri Cafesin is a veteran creative director, a Stanford marketing educator, and the founder of IPP Global—educating entrepreneurs in the practice of marketing a business to thrive. A Silicon Valley MarCom specialist since the dot-com boom, from Fortune 100s, to seed-funded fledglings, her marketing strategies for 1928 Jewelry Co., Southland Associates, Location Labs, Bay Networks, Xerox FCU, Intuit, The Learning Company, and many others, have helped create sustainable companies, many ultimately selling for millions.


October 2, 2019
7:00 pm - 9:00 pm
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Stanford Entrepreneurs Alumni Group


Menlo Park
Menlo Park, CA 94025 United States + Google Map

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