Indistractable: How to Control Your Attention and Choose Your Life

Ever get the feeling you’re bombarded with too many emails, pings, dings, and rings? You’re not alone. In an age of ever-increasing distraction, how do we control technology and make sure technology doesn’t control us?

Nir Eyal, bestselling author of Hooked: How to Build Habit-Forming Products, wrote the book on the secret psychology of what makes Facebook, Slack, and the iPhone so potentially addictive.

However, in this talk, Nir dives into the surprising burdens many of these technologies place on employee productivity and happiness. Nir also gives actionable advice and case studies for how successful companies manage these technologies to increase customer satisfaction, team output, and employee retention. This talk is for anyone has ever struggled with distraction and wants to learn to harness the superpower of super-focus.

Participants will learn:

• How to master the internal triggers that cause distraction
• How to make time for the important things in life
• How to “hack back” distractions
• How to use precommitments to ensure we do as we say

And will walk away with:

• An understanding of the root cause of distraction and what to do about it.
• Strategies to manage distraction at work and at home by understanding the four parts of the Indistractable Model.
• Tactics they can use immediately to stay focused and help others become Indistractable.

About the presenter:

Nir Eyal is formerly a Lecturer in Marketing at Stanford’s Graduate School of Business and also taught at the Hasso Plattner Institute of Design. His first book, Hooked: How to Build Habit-Forming Products, is an international bestseller and taught companies how to design more engaging products. His second bestseller, Indistractable: How to Control Your Attention and Choose Your Life, reveals the Achilles’ heel of distraction and provides a guidebook for getting the best of technology without letting it get the best of us. Nir blogs at NirAndFar.com