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Winning your subscribers’ hearts (and minds, and wallets) in the ever-changing email marketing world – and how to do it ethically.

With an average ROI of 4200%, it’s no wonder that so many companies choose email as one of their main marketing channels to drive revenue to their businesses. At the same time, customers and subscribers are growing increasingly annoyed and sick of the manipulative, untruthful and pushy tactics that have become the so-called “email best practices”. How do you incorporate this growing need for connection, nurture a deep relationship with your subscribers, and can still see sales piling up? Join this interactive workshop to learn more.

In this workshop, you will:

  • Learn how to create email marketing campaigns that resonate with your audience
  • Discuss the current state of email marketing
  • And get inspired by the new and exciting ways to distinguish your email marketing from the competition

Speaker Bio:

Yuval Ackerman

Ethical email copywriter & strategist

Yuval Ackerman Copywriting

www.ackermancopywriting.com

Yuval Ackerman is an ethical email copywriter and strategist. She’s on a mission to help companies nurture more humane (and profitable) relationships with their subscribers. She works with value-driven, good-doing personal and eCommerce brands who wish to challenge email’s “best practices” and look for new ways to excite and delight customers.

Heavily focused on data, user experience, and customer journey, Yuval blends her experience in customer service and journalism together with her copywriting expertise to help develop deeper bonds between companies, customers, and the stories that move us.

When she’s not thinking of ways to assist clients, you can catch Yuval doing anything food-related, talking with fascinating people on her conscious relationships podcast, “Loving Against My Instincts,” writing and producing music, or discovering new and exciting parts of the world.

Details

Date:
January 18
Time:
12:00 pm - 1:30 pm
Cost:
$5
Event Category:
Event Tags:
Website:
https://groups.stanford.edu/events/35549

Venue

Zoom

Organizer

Stanford Entrepreneurs Alumni Group
Email:
kagorges@alumni.stanford.edu

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